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PRIVATE PAGE: This is a marketing campaign idea for internal GNC review only
Stress makes you stupid viral video series
IDEA: we partner with GNC and launch a series of 10 exclusive "Stress makes you stupid" episodes just on GNC's facebook and Instagram pages.
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GNC social media teams would post the videos, then we would pay to boost those posts (to GNC's followers)
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Impact example: if we fund a $300 boost of a GNC post of these videos, that will mean ~30,000 views of that GNC post. (We did a test run of the below video on FB, and it quickly netted 3,200 views on a $30 ad spend -- that's $0.01 per view).
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We can brand it with the GNC logo (demonstrated in the mock-up, below)
Stress makes you stupid sample episode
Strengths:
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Likelihood of going viral
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Tapping into the relatable, edgy, disruptive idea that “stress makes you stupid”
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Deliberately not over-produced or over-polished... to keep the edgy/accessible vibe
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Builds strong brand awareness
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3 of these video shorts have already been produced and are “in the can” but not released (other than a single short-duration test post on FB)
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D'Andrea Brothers LLC has deep TV production experience. Christian D'Andrea produced, directed, and created HURRICANE HUNTERS, which was the biggest hit series on Weather Channel
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